The situation of high-end and low-end craft gift markets

Craft gifts include ancient glass, gold and silver handicrafts, jade, cloisonne, large root carvings, etc. They have complex processes and are hard to find high-quality products, such as large ancient glazed crafts, or precious raw materials such as gold, silver and jade crafts, or masters' handicrafts with high artistic value such as root carving, calligraphy and painting. Most of these craft gifts are artistic, ornamental and valuable. They are suitable for buyers to appreciate and collect. These products are often single products with high prices and established target customer groups. However, their market is narrow and limited by customers' artistic cultivation and their own preferences. Suitable buyers can not be found. However, due to the huge profit margin of craft gifts, businesses are still flocking to them. The so-called "three years without opening, three years after opening" refers to such products.

Low end craft gifts include small pendants, ornaments, toys, most of which are made of resin, water glass, glass, imitation jade, density board, etc. these goods are often cheap and rough, but their market space is huge, the market is wide, and consumers have a high degree of acceptance. Manufacturers generally produce in batch, and generally only pay attention to quantity, because their profit space is small, making some manufacturers abandon this market.

Most cultural communication companies, distribution agents and even large shopping malls and supermarkets often display oneortwo exquisite handicrafts as the treasure of the town store to improve their level.

It is difficult for ordinary craft shops to find traces of small crafts. Small crafts usually appear in small commodity wholesale markets, roadside shops and even night market stalls.

Due to its own characteristics, craft gifts have a long production cycle and slow sales. It is common for some people to pay attention to the situation that no one buys them. "Just looking at them but not buying them" is the attitude of most people towards crafts. Therefore, the return of funds is slow, and there must be some funds for making craft gifts.