The rise of "gift purchasing" service in London

"Happy holidays, dear! This is a magical personalized gift. I spent several hours searching abroad to find the color and style you like... Of course, my gift purchasing agent helped me buy it."

Nowadays, a large number of gift purchasing, experience gift companies and services have appeared one after another, trying to help those who have enough cash but are short of time to buy satisfactory gifts for their relatives and friends. Although the gift consultants themselves are nothing new, the levels of purchasing products and the help they can provide have increased exponentially. These are not gift recommendation services that simply provide suggestions and gifts are selected by the buyer. They are also responsible for purchasing gifts.

Bokks is a new experiential gift company in London. It provides a variety of gift services, ranging from private aircraft (ED doret provides Boeing business aircraft with internal design, worth 85million pounds) to private live performances of Lenny Kravitz. Last month, its Mayfair store opened, opened a supporting retail website, and plans to promote the concept around the world. Net-a-porter. Com launched a gift search service, and provided the same day delivery (for London residents) and gift packaging to supplement its existing fashion consulting services; Quintessentially, the personal concierge service club, has launched a limited edition product of the "elite club customization" service, involving Richard James, Michael kors, Matthew Williamson and other brands; From Selfridges in London to Barneys in New York, department stores have expanded the service of purchasing gifts for customers during busy holidays.

Why? Just think about the 30% to 40% growth of the gift department of the elite club last year. Helping solve other people's problems is a business opportunity, but is this time-saving service a fraud?

"Just the opposite!" Simon doonan, creative director of Barney's department store, said. "Our customers are obsessed with finding beautiful gifts. If that means using our services, so what? Shopping consultants help them make the right choices. Cheating means that you change hands on a gift and only put a bottle of cheap Sherry you got last year in your bag."