Tokyo low price gifts welcome "mother's Day"

In order to welcome the upcoming "mother's Day" on May 10, major shopping malls in Tokyo have prepared a wide range of gift counters to attract shopping consumers. However, compared with previous years, the price of gifts this year is obviously lower.

Under the background of economic depression, considering that people's income growth has basically stagnated and the budget for purchasing gifts will be tightened, major shopping malls are racking their brains to attract consumers.

Near the entrance of Ginza shopping mall in Tokyo, there are dried flowers that can be preserved for a long time. The average price is about 3500 yen (1000 yen, about 72 yuan), which has attracted the attention of many customers. The price of such gifts last year was about 4000 yen.

The Asahi Shimbun quoted the market survey conducted by the store as saying that the average budget for people to buy gifts this year was 6768 yen, 1327 yen less than last year and more than 30% less than 10517 yen at the peak. However, at the same time, the proportion of respondents who planned to give gifts to their mothers increased by 7 percentage points to 93%.

The store owner said, "on the one hand, people should hold their wallets tightly, on the other hand, they still want to express their gratitude to their mother.". Therefore, the shopkeeper should naturally make great efforts in preparing low-cost gifts. At Takashimaya in Nihonbashi, there are at least 50 kinds of greeting cards prepared for "mother's Day". While Isetan has launched a voice greeting card with a price of 500 yen, which can record his words of thanks.